It stimulates all five senses to wake you up
Hear - The sounds of the coffee bubbling away
Sight - See the water get transported into the filter.
Smell - The coffee brewing
Taste - The Coffee and wake up.
Touch - The tangible buttons and form of the product.
The JoshRenoufdesign company was founded in 2016. It is a "brand driven by design, experience and exceptional quality." The product came to be when Josh, the founder, was at a university and shared his design online and instantly went viral. From that point on, Josh began raising money for the new product. The business went into production December 2017 and was delivered to backers April 2018.
The value proposition in my opinion is to have an eloquent and unique way to wake up and start the day. As stated on the Barisieur site, "Informed by the principles of good design, we look to enrich people’s lives through encouraging rituals and connecting through the 5 senses."
The Barisieur is defiantly a "purple cow" as Seth Godin would put it. In other words, this Barisieur is a remarkable and unique product because there is nothing else out on the market like it. Also, Josh shared his story on how he got to be where he is now on http://www.barisieur.com/about. This is a key strategy stated in Likeable Business by Dave Kerpen. Lastly, this new product is, in a sense, "native" because it is allowing the consumer to become more personable with the product. This way of looking at products as native and non-native is better explained in Jab, Jab, Jab, Right Hook by Gary Vaynerchuk. The way the product is becoming more human is seen in this ad, https://www.youtube.com/watch?v=NEdhfdmoPnM.
I think this product is a great idea. It combines a positive morning experience (coffee or tea) with a negative morning experience (waking up). In addition, it uses all five senses to wake you up instead of simply an annoying beeping sound. This product is not revolutionizing the industry because there is no current competition with the same product yet. This company is first to the market which will give them a major advantage.
If I was the marketing manager for this company, I would try and focus more on social media advertisement. There is a profile on Facebook but the company should post lots on many different social media sites. I like the look and feel of the website as seen here, http://www.barisieur.com/. In addition, I feel as if he would benefit greatly from lowering the price so it is more affordable to the majority of consumers (current price: $395.00).
There is also this website which talks about the advantages of the Barisieur: https://www.kickstarter.com/projects/393281213/the-barisieur-designer-coffee-and-tea-alarm-clock.
Questions:
1. Is there anyone who thinks this is an awful idea and why?
2. What other marketing strategies do you think this company could benefit from?
3. Is this something you would buy if the price was not lowered? How about if the price was lowered?
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